Star actress Samantha Ruth Prabhu who has been an inspiration for women across the country, has joined Pepsi’s star-verse as one of its newest brand ambassadors. Pepsi has unveiled another rendition of its empowering new brand positioning ‘Rise Up, Baby!’. The campaign features actress Samantha Ruth Prabhu.
The campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them. Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life.
Commenting on the campaign, Samantha said, “I strongly believe that women should always follow their hearts, shattering the stereotypes that society has set for us. The campaign was, therefore, even more special for me as it exemplifies the unshakable and persistent spirit of the women of this generation while inspiring them to wear their quirks on their sleeves. I am truly excited to be associated with Pepsi and cannot wait for fans to get inspired by the campaign and ‘Rise Up, Baby!”
On the work front, Samantha Ruth Prabhu is currently busy in the shooting of her upcoming flick, Kushi starring Vijay Devarakonda and helmed by Shiva Nirvana.