Prabhas is a huge star in India who can bring massive crowds to the theatre, and there’s no doubt about that. However, he can retain crowds in the theatre if the content of his films is not good, which has been proved by Radhe Shyam and the very recent Adipurush, both of which ended up as disappointments for audiences.
The Telugu theatrical version of Adipurush was bought by People’s Media Factory, who are currently experiencing losses. The exact losses are expected to become clear once the theatrical run of the film comes to an end. They reportedly intend to cover these losses with Pawan Kalyan’s upcoming film BRO, which also features Sai Dharam Tej in the lead role, alongside Pawan.
BRO is a remake of the Tamil film Vedhalam and is directed by Samuthirakani, who also directed the original. Ketika Sharma is the leading lady of this film, which is scheduled to be released on July 28th. The theatrical rates for this film are already high.
