There is a super craze for Telugu hero movies in the North. The Hindi dubbing versions of our protagonists get millions of views on YouTube. Our dubbing movies are aired on Hindi channels there. That’s why.. Hindi dubbing rights were bought for our movies by crores. Also.. Another source of income came in the form of OTT after covid. That’s why many mid-range heroes in Telugu have increased their remunerations . But now the equations have changed.
OTT revenue has decreased in the last few days. Also.. the number of people buying Hindi dubbing rights has decreased. These non-theatrical rights have drastically reduced the market of some heroes. The reason for that is that they are in consecutive flops. This non-theatrical effect especially fell on Ravi Teja. Ravi Teja’s movies used to get huge income in the form of Hindi dubbing rights. That’s why. Mass Maharaja also increased his remuneration hugely. But.. now with the reduction of that income, the scope of his market also got weak .Mythri Movie Makers put Ravi Teja’s project with Gopichand Malineni on hold with the intention of increasing the budget.
Varun Tej says this will happen in the case of ‘Matka’. This movie is being made under the direction of ‘palaasa’ fame Karunakumar with Varun as the hero. This film is produced by Veera Entertainments. Preparations are underway to screen this movie with a huge budget in a periodic back drop. However, as the budget was crossing the market, the producers had to reconsider.
