Vijay Deverakonda and Samantha teamed up for the second time, after Mahanati, for a full fledged role this time, in the form of Kushi, directed by Shiva Nirvana. The music for the film is scored by Hesham Abdul Wahab, who made huge waves in the South, with his Malayalam film Hridayam, and is now making his Telugu debut with this film. With his very first Telugu film itself, Hesham managed to give a blockbuster album.
The promotions of Kushi began from last night, with the musical concert of Kushi, which took place in Hyderabad, for which the lead actors and the director and crew of the film were present. The concert turned out to be a grand success, with the actors making a grand and unexpected entry, setting the event apart from any other event that we usually see in Telugu.
This unique act managed to create a lot of additional buzz for the film, which is already carrying a lot of buzz around it. It is expected that the next promotional events of the film would also be unique as well, which would manage to generate a lot more buzz for the film. This is truly a huge example for all the films that are set to be released in the future, because Telugu film events seem to be getting monotonous.