Veera Simha Reddy, which became the highest grosser in Balakrishna’s career, has come out on OTT.
Unlike the usual late-night premieres streaming,Disney+Hotstar planned to make it available from 6 p.m. yesterday seems to have worked out well,
Sources say that the mass entertainer achieved one hundred and fifty million views which is an all time record.
This shows Balakrishna’s batting is at the next level and the strategy implemented by Disney in planning the promotions here has become a big plus.
Apart from regularly giving ads with tweets and posts on social media, they have also tried to impress movie lovers with a special song Jai Balayya being planned to be launched through a grand event in three major cities of telugu states. Not only that, Disney+ Hotstar is using Balayya in special video bytes for campaigning.
No matter how much theatrical run the films have completed, it is very important to make it as accessible to the masses as possible when the rights are bought at a cost of crores.
This is exactly happening in the case of Veera Simha Reddy.And most of the films that come from Mythri Movie Makers banner are owned by Amazon Prime or Netflix.
But on the contrary, after seeing the overwhelming response of Akhanda, Hotstar gave a crazy offer and got the Digital rights of Veera Simha Reddy