Man of masses NTR owns the rare record of closing all kinds of deals 100 days before the release of ‘Devara’. The theatrical rights of this movie have been sold like hot cakes.
Dil Raju is releasing the movie ‘Devara’ in Naijam. And… if Dheeraj Mogileni Entertainments gets the rights of Krishna district… it seems that Uttarandhra Purvi Pictures, West Godavari Aditya Films, East Vijayalakshmi Films and Guntur Radhakrishnan Entertainments got it. In Ceded, however, it is being promoted that ‘Devara’ has looted non-Rajamouli records.
In total.. including Rs. 55 crores in Andhra, Rs. 25 crores in seeded and Rs. 45 crores in Nizam.. ‘Devara’ has done pre-release business of Rs. 125 crores in Telugu states. Also.. Hamsini Entertainment is going to release this film in overseas. In the form of overseas rights, ‘Devara’ got Rs. 27 crores. It is known that Dharma Productions is releasing this movie in North. There is a rumor that the northern rights of ‘Devara’ are worth Rs.50 crores.
If you look at the entire list.. ‘Devara’ has looted more than Rs. 200 crores theatrically. Also.. ‘Devara’ is getting huge in the form of non-theatrical rights as well. The audio rights of the movie ‘Devara’ have been acquired by T-Series, digital rights by Netflix and satellite rights by Star Maa. ‘Devara’ is getting ready for pan India release on September 27.
